Spreading women hate to sell a movie
I’ve been seeing these crazy billboards all around town the past few days. They are just plain white billboards with letters declaring hate towards “Sarah Marshall”. They are obviously promoting something, but its really hard to tell exactly what from the words “You Suck Sarah Marshall” scrawled across a billboard. Turns out it’s a movie.
One billboard that really frustrated me said “My Mom Always Hated You Sarah Marshall”. I don’t understand why advertisers have such an easy time pitting women against each other, and putting women down in order to sell a product. Judging by the many billboards I’ve seen through out LA, this movie obviously has the money to spend on an extensive ad campaign. Why not do something creative? They went to the trouble of creating a blog by fictional character. Why not do a little more work and come up with a less misogynistic way to market the film? As a woman, I was offended by reading the hateful messages directed to “Sarah Marshall”. I can only imagine that little girls reading these statements are also affected by them.
This ad campaign was successful in getting my attention, but it not in the right way. I will not be watching this movie. In fact, I hate you “Sarah Marshall” advertisers!
Little girls do not need to be exposed to any more negativity regarding body image!!
Women hating other women. NOT a good way to advertise a comedy.
